How can we help?
Everything you need to set up, manage and grow your Lokaly loyalty programme.
Looking for customer support?
If you're a customer trying to collect stamps or redeem rewards, visit our customer help centre.
Getting Started
Set up your account and launch your first loyalty card
Dashboard Guide
Navigate your merchant portal
Stamp Cards & Rewards
Configure your loyalty programme
NFC Tags
Set up and troubleshoot your tap-to-collect tags
Campaigns
Run birthday treats, win-backs and promotions
Nearby & Offers
Get discovered and publish deals
Analytics
Understand your customer data
Account & Billing
Manage your subscription and team
Troubleshooting
Common issues and fixes
Getting Started
How to Sign Up
Signing up to Lokaly takes less than 5 minutes:
- Visit merchant.lokaly.co.uk/signup
- Enter your email address and create a password
- Add your business details (name, address, category)
- Upload your logo and cover image
- Submit for approval
Once approved, you'll receive your NFC tags by post within 3-5 working days.
Choosing the Right Plan
| Plan | Best For | Customers | NFC Tags | Price |
|---|---|---|---|---|
| Starter | Testing the waters | Up to 50 | 2 | Free |
| Growth | Growing businesses | Up to 250 | 5 | £10/month |
| Power | Established businesses | Up to 1,000 | 10 | £25/month |
Not sure? Start with Starter — it's free forever and you can upgrade anytime.
Your First 24 Hours Checklist
- ☐Complete your business profile
- ☐Upload your logo and cover image
- ☐Create your first stamp card
- ☐Set your reward (e.g., 10 stamps = free coffee)
- ☐Add interim rewards if desired (e.g., 5 stamps = 10% off)
- ☐Configure opening hours
- ☐Wait for your NFC tags and lanyards to arrive
- ☐Train your staff (takes 5 minutes)
- ☐Distribute lanyards to staff on shift
- ☐Start collecting loyal customers!
Dashboard Guide
Navigating Your Dashboard
Your merchant dashboard at merchant.lokaly.co.uk is where you manage everything. Here's what each section does:
- Home — Overview of recent activity, stamp collections and reward redemptions
- Loyalty Cards — Create, edit and manage your digital stamp cards
- Customers — View your customer list, see visit frequency and identify VIPs
- Analytics — Charts showing visit patterns, busiest times and programme performance
- Campaigns — Set up birthday treats, win-back campaigns and scratch-and-win
- Offers — Create and publish deals to the Lokaly marketplace
- Settings — Update business details, manage staff accounts and billing
Adding Staff Accounts
Your plan determines how many staff accounts you can create:
- Starter: 1 account
- Growth: 5 accounts
- Power: 10 accounts
To add a staff member:
- Go to Settings → Staff
- Click Add Staff Member
- Enter their email address
- Choose their permission level
- They'll receive an invitation email
Staff accounts can confirm stamp collections and reward redemptions but cannot access billing or delete customers.
Stamp Cards & Rewards
Creating a Stamp Card
- Go to Loyalty Cards → Create New
- Choose your card style and upload a background image
- Set how many stamps earn the main reward (e.g., 10 stamps)
- Define your reward (e.g., "Free regular coffee")
- Add custom stamp icons if desired
- Click Publish
Your card is now live in the Lokaly app.
Setting Up Interim Rewards
Interim rewards keep customers engaged before they complete the full card. For example:
- 3 stamps → 10% off next purchase
- 5 stamps → Free upgrade
- 8 stamps → £2 off
To add interim rewards:
- Edit your loyalty card
- Scroll to Interim Rewards
- Click Add Reward
- Set the stamp threshold and reward description
- Save changes
Note: Interim rewards are available on all plans.
Reward Best Practices
Do:
- Make rewards achievable (8-12 stamps is ideal)
- Offer something customers genuinely value
- Use interim rewards to maintain engagement
- Keep reward descriptions clear and specific
Don't:
- Set thresholds too high (customers lose motivation)
- Offer rewards with too many conditions
- Change rewards frequently (confuses customers)
Campaigns
Birthday Treats
Automatically reward customers on their birthday:
- Go to Campaigns → Birthday Treat
- Toggle Enable Birthday Campaign
- Set your birthday reward (e.g., "Free slice of cake")
- Choose when to send (on birthday / week before)
- Save
Customers provide their birthday when signing up to Lokaly. The reward is delivered automatically — no action needed from you.
Win-Back Campaigns
Re-engage customers who haven't visited recently:
- Go to Campaigns → Win Back
- Set the inactive period (e.g., 30 days)
- Create your win-back offer (e.g., "We miss you! 20% off your next visit")
- Toggle Enable
Lokaly automatically sends this to customers who haven't collected a stamp within your set period.
Note: Win-back campaigns are available on Growth and Power plans.
Scratch and Win
Add a fun, gamified element to your loyalty programme:
- Go to Campaigns → Scratch and Win
- Set how often customers can play (e.g., once per week)
- Define prizes and win probabilities
- Toggle Enable
Customers see a scratch card in the app with a chance to win bonus stamps or rewards.
Nearby & Offers
How 'Nearby' Works
Every Lokaly merchant appears in the app's Nearby section. When customers open the app and browse for cafés, salons or shops in their area, your business appears on the map and in listings.
This happens automatically — you don't need to do anything. As soon as your account is approved, you're visible to every Lokaly user in your area.
Going Featured
Want to appear at the top of Nearby listings? Go Featured:
- Go to Nearby → Go Featured
- Choose your duration (day, week, month)
- Confirm payment
- You're now at the top of local search results
Featured placement is ideal for:
- New business launches
- Seasonal promotions
- Slow days you want to boost
- Special events
Publishing Offers
Create deals that appear in the app's Offers section:
- Go to Offers → Create New
- Write your offer headline (e.g., "50% off all drinks, Mondays only")
- Add details and any terms
- Set start and end dates
- Choose whether to feature the offer (paid boost)
- Publish
Offers appear to all Lokaly users browsing deals in your area. Unlike email marketing, customers actively browse Offers when they're ready to spend.
Analytics
Understanding Your Dashboard Analytics
Your analytics dashboard shows:
- Visit Frequency Chart — How often customers return
- Stamps vs Rewards Chart — Collection and redemption rates
- Weekly Heat Map — Your busiest days and times
- Recent Activity — Real-time stamp and reward events
Key Metrics to Watch
Average stamps per customer per month — Industry benchmark is 5-7. If yours is lower, consider interim rewards.
Redemption rate — What percentage of earned rewards are actually redeemed? Low rates may indicate rewards aren't compelling enough.
Customer return rate — How many customers come back within 30 days? This is your core loyalty metric.
New vs returning — Healthy programmes have a mix of new customers joining and existing customers returning.
Account & Billing
Changing Your Plan
To upgrade or downgrade:
- Go to Settings → Subscription
- Click Change Plan
- Select your new plan
- Confirm
Upgrades take effect immediately. You'll be charged the prorated difference.
Downgrades take effect at the end of your current billing period.
Updating Payment Details
- Go to Settings → Billing
- Click Update Payment Method
- Enter new card details
- Save
We accept Visa, Mastercard and American Express.
Cancelling Your Account
We're sorry to see you go. To cancel:
- Go to Settings → Subscription
- Click Cancel Subscription
- Confirm cancellation
Your account remains active until the end of your billing period. Customer data is retained for 30 days in case you change your mind, then permanently deleted.
Marketing Your Programme
Promoting Lokaly to Your Customers
The most successful merchants actively promote their loyalty programme. Here's how:
In-store:
- Ensure staff wear their lanyards visibly
- Display the QR code poster near the till
- Train staff to offer stamps at checkout
- Add a line to receipts: "Collect stamps on Lokaly!"
Online:
- Add a loyalty section to your website
- Share on social media when you launch
- Include in your email signature
- Mention in your Google Business Profile
Conversation starters for staff:
- "Are you collecting stamps with us?"
- "Have you got Lokaly? You're only 3 stamps away from a free coffee!"
- "If you download the Lokaly app, you can start earning rewards today"
- "Would you like to tap for your stamp?" (while presenting the tag)
Downloadable Marketing Materials
Log into your dashboard to download:
- Counter tent cards
- A4 posters
- Social media graphics
- Email templates
- Website badge
Go to Settings → Marketing Materials.
Troubleshooting
Customer says their stamp didn't appear
- Ask them to check for a Pending stamp — this syncs when they're back online
- If no pending stamp, check your dashboard for recent activity
- Have them tap again, ensuring phone is flat against the tag
- If issues continue, they can contact support@lokaly.co.uk
Reward was redeemed but I didn't confirm it
This shouldn't happen — rewards require a confirmation tap. If you believe a reward was fraudulently redeemed:
- Check Analytics → Recent Activity for the redemption event
- Note the customer ID and timestamp
- Contact support@lokaly.co.uk with details
We take fraud seriously and can investigate unusual patterns.
Customer can't find my business in Nearby
Check that your business:
- Has been approved
- Has a complete profile (address, category)
- Has location services properly configured
If everything looks correct, contact support.
Quick Answers
How much does Lokaly cost?
Plans start at £0/month (Starter) with paid plans at £10/month (Growth) and £25/month (Power). See our Pricing page.
Do I need special equipment?
No. We send you everything you need — NFC tags, lanyards, and marketing materials.
How long does setup take?
Most merchants are live within 10 minutes of signing up. Tags arrive within 3-5 working days.
Can I try before I commit?
Yes! The Starter plan is free forever. No credit card required.
Is my customer data safe?
Yes. We're fully GDPR compliant and you own your customer data. See our Privacy Policy.
Contact Support
We're here to help
Can't find what you're looking for? Get in touch.
Email: support@lokaly.co.uk
Response time: Within 24 hours (usually much faster)
Hours: Monday–Friday, 9am–6pm (UK time)



