Why Salons, Nail Bars & Barber Shops Choose Lokaly

Built for Appointment-Based Businesses

Not another generic loyalty app. Lokaly understands that salons work differently from coffee shops. You need to:

• Track clients who haven't rebooked in 6+ weeks
• Send gentle reminders without being pushy
• Reward loyalty without cutting into margins
• Build relationships with individual stylists

Lokaly does all of this automatically.

• Quick setup: Create your loyalty programme in 5 minutes
• Zero staff training: Your team already knows how to interact with clients
• Works offline: Stamps sync when WiFi returns
• Your branding: Upload your logo, match your salon's aesthetic

Staff-Worn NFC = Personal Touch + Security

Unlike QR codes that clients could screenshot, or tablets at reception they could tap repeatedly, Lokaly's NFC tags are worn by your stylists on retractable lanyards.

This means:

• Your stylist presents the tag personally (maintains the relationship)
• Fraud prevention (clients can't stamp themselves)
• Natural interaction (at end of appointment, "tap here for your stamp")
• Staff control who gets stamps (not automated)

This preserves the personal stylist-client relationship that makes independent salons special.

Want to understand digital loyalty systems? Read our complete guide to digital stamp cards

How Lokaly Works for Your Salon

For Your Clients (30 seconds)

1. Download the free Lokaly app (iOS/Android)
2. Tap their phone to their stylist's NFC lanyard after treatment
3. Collect stamps automatically - no typing, no scanning
4. Get reminders when it's time to rebook
5. Redeem rewards when their card is full

That's it. No complex points calculations, no passwords to remember.

For You (5 minutes)

1. Create your account at merchant.lokaly.co.uk
2. Design your stamp card: "6 haircuts + 7th free" (or whatever suits your pricing)
3. Set your rules: Which services count? What's the reward?
4. Clip NFC tags to your stylists' lanyards or aprons
5. Start tracking client retention automatically

Your team just presents the lanyard after each appointment. Lokaly handles rebooking reminders, client tracking, and loyalty rewards.

Digital Loyalty vs Paper Stamp Cards

*Based on Lokaly merchant data, UK salons, 2025-2026

Paper cards worked when clients had cash. Your clients expect digital in 2026.

Perfect for All Salon Types

✂️ Hair Salons & Hairdressers

Challenge: Clients try different salons between visits

Lokaly Solution: Automated reminders bring them back to YOU

• Stamp cards for different services (cuts, colours, treatments)
• "It's been 5 weeks - time for a trim?" automated messages
• Track which stylist each client prefers
• Birthday reward: "Free conditioning treatment on your birthday"

Example Setup:

• Card 1: "6 haircuts, get 7th free"
• Card 2: "5 colour services, get £20 off 6th"
• Automated reminder: After 5 weeks without a booking
• Birthday treat: Free conditioning treatment

ROI for hair salons:

• Average haircut: £35-50
• If you prevent just 2 clients per month from going elsewhere = £80-100/month saved
• Lokaly Growth plan: £10/month = 8-10x ROI

💅 Nail Salons & Nail Bars

Challenge: Regular clients book elsewhere when you're full

Lokaly Solution: Predictable rebooking patterns + waitlist management

• Know exactly when clients normally rebook (gel nails: every 3 weeks)
• Send reminders at the right time
• Track popular nail artists
• Offer loyalty rewards that match your margins

Example Setup:

• Card 1: "5 gel manicures, get 6th half price"
• Card 2: "10 services, get free nail art"
• Automated reminder: After 3 weeks (gel nails)
• Campaign: "Your favourite nail artist has availability Thursday"

ROI for nail salons:

• Average gel manicure: £30-40
• Typical rebooking interval: 2-4 weeks
• 1 lost client = £400-500/year in lost revenue
• Lokaly helps retain clients = massive ROI

💈 Barber Shops

Challenge: Competing with cheap chain barbers on price alone

Lokaly Solution: Build loyalty to justify premium pricing

• Simple "6 cuts + 1 free" cards
• Masculine, no-fuss interface
• Quick tap-and-go (your clients don't want complicated)
• Track peak times and staff utilisation

Example Setup:

• Card: "6 haircuts, get 7th free"
• Automated reminder: After 4 weeks
• Bonus: "Bring a friend, get double stamps"
• Birthday: "Birthday trim on us this month"

ROI for barber shops:

• Average cut: £15-25
• With loyalty: Clients visit every 3 weeks instead of 5 weeks
• 17 visits/year vs 10 visits/year = £105-175 extra per client
• Lokaly Growth: £10/month = instant ROI

💆 Beauty Salons & Spas

Challenge: One-time special occasion clients vs regular clients

Lokaly Solution: Identify regulars and treat them accordingly

• Different stamp cards for different services (facials, massages, waxing)
• VIP recognition for your most valuable clients
• Package deals ("5 facials + 1 free")
• Track which treatments drive repeat business

Example Setup:

• Card 1: "5 facials, get 6th free"
• Card 2: "5 massages, get £25 off 6th"
• Card 3: "10 waxing services, get 11th free"
• VIP tier: "You're a VIP client - here's 20% off any treatment this month"

ROI for beauty salons:

• Average facial: £50-80
• Average massage: £45-70
• Preventing just 1 regular from lapsing = £300-600/year saved
• Lokaly easily pays for itself

Benefits for Salon Owners

1. Automated Rebooking Reminders (Your Secret Weapon)

The problem: Clients mean to rebook but forget. By the time they remember, they've gone elsewhere.

Lokaly's solution: Automated, personalised reminders based on each client's booking pattern.

How it works:

1. Client gets a haircut on January 1st
2. Lokaly tracks: "This client typically rebooks after 5 weeks"
3. Week 5 (Feb 5): Automatic message - "Time for a trim? You're 2 stamps away from a free cut!"
4. Client opens app, sees your salon, books appointment
5. You filled a gap in your book without lifting a finger

Real results from UK salons using Lokaly:

• 34% of lapsed clients rebook after automated reminders
• Average rebooking interval drops from 7 weeks to 5.2 weeks
• £1,200-2,400/month in recovered revenue for average salon

Different reminder types:

• Gentle nudge (5 weeks): "We miss you! Time for a refresh?"
• Stronger (7 weeks): "It's been a while - here's 20% off your next visit"
• Win-back (10+ weeks): "Come back and we'll double-stamp your card"

All automated. Set it once, it runs forever.

2. Understand Your Clients (Finally)

With paper cards, you have no idea:

• Which clients are at risk of not returning?
• What's your average client rebooking time?
• Which services drive the most loyalty?
• Who are your VIP clients you should be treating special?

Lokaly shows you everything:

Client Retention Dashboard:

• See clients who haven't booked in 6+ weeks (at-risk clients)
• Average rebooking time: Hair salons (5.1 weeks), Nail salons (3.2 weeks), Barber shops (4.3 weeks)
• Top 50 clients by visit frequency
• Client lifetime value calculations

Service Insights:

• Which services have highest rebooking rates?
• Which treatments drive loyalty vs one-time visits?
• Average spend per visit, per client
• Popular time slots for different services

3. Fill Gaps in Your Appointment Book

The silent killer of salon revenue: Empty chair time.

You have 6 styling chairs. If each chair is empty for just 1 hour per day:

• 6 chairs × 1 hour × £40/hour × 5 days = £1,200/week in lost revenue
• £5,000/month lost to empty chairs
• £60,000/year lost

Lokaly helps fill gaps:

Last-Minute Availability Notifications:

• "Your stylist had a cancellation - free slot tomorrow at 2pm"
• Send to clients who are due for a rebook
• 41% response rate vs 8% for generic social media posts

Quiet Period Promotions:

• "Tuesdays are quiet - double stamps on Tuesday bookings"
• Incentivise clients to book off-peak
• Smoother demand, better staff utilisation

4. Increase Client Lifetime Value

Paper card behaviour:

• Client gets 4 stamps, loses card, tries competitor next time
• You never contact them again
• They forget about your salon

Lokaly behaviour:

• Client has 4 stamps, app shows "2 more for a free cut"
• Week 6: "Time for a trim? Book now and you're halfway to free!"
• They rebook with you, complete the card, start another
• Birthday month: "Free treatment on us this month"
• They feel valued, stay loyal

Average results from UK salons using Lokaly:

• 43% increase in client lifetime value
• 5.8 visits/year vs 3.9 visits/year with paper cards
• 34% of lapsed clients return after win-back campaigns
• 19% increase in average transaction value (clients book additional services)

5. Professional Image Without the Cost

What big chain salons have:

• Branded apps (£50,000+ development cost)
• Automated marketing systems
• Client retention analytics
• Slick, professional experience

What you have with Lokaly:

• All of the above, for £10/month
• Your branding, your logo, your colours
• Professional app experience
• Level playing field with chains

"Wow, my local salon has their own app! They're really professional."

Pricing for Salons

Getting Started (Takes 10 Minutes)

Step 1: Create Your Loyalty Cards (5 minutes)

Log into merchant.lokaly.co.uk and design your stamp cards:

For Hair Salons:

• Card 1: "6 haircuts, get 7th free" (standard)
• Card 2: "5 colour services, get £20 off 6th" (higher value service)
• Card 3: "10 any services, get £30 off" (VIP track)

For Nail Salons:

• Card 1: "5 gel manicures, get 6th half price"
• Card 2: "10 services, get free nail art"

For Barber Shops:

• Card 1: "6 cuts, get 7th free" (simple)

For Beauty Salons:

• Card 1: "5 facials, get 6th free"
• Card 2: "5 massages, get £25 off 6th"
• Card 3: "Multi-service card: 10 any treatments, get £40 off"

Pro tip: Multiple cards give clients more reasons to return. A client might be 2 stamps away on their haircut card AND 4 stamps away on their colour card - double the incentive to rebook.

Step 2: Set Up NFC Tags (2 minutes)

• Clip NFC tags to your stylists' aprons or lanyards
• Each stylist gets their own tag (or share 1-2 tags if solo)
• Tag comes with retractable cord - clips anywhere
• Test by tapping your phone
• Done!

How many tags do you need?

• 1 stylist = 1 tag minimum
• 3 stylists = 3 tags ideal
• Reception + stylists = 3-4 tags
• Multiple locations = tags per location

Free plan includes 2 tags. Need more? Included in paid plans or buy additional.

Step 3: Promote to Clients (3 minutes)

At checkout:

• Stylist: "We have a new loyalty app - tap here to collect your first stamp"
• Client taps NFC tag with their phone
• Downloads Lokaly app (30 seconds)
• Gets first stamp
• Done!

In-salon:

• Print QR code posters (provided in dashboard)
• Place at reception, mirrors, checkout
• "Download our loyalty app and earn rewards"

First-week tip: Offer double stamps for anyone who downloads in week 1. Creates urgency and fast adoption.

Step 4: Set Up Automated Reminders (5 minutes)

This is where the magic happens.

In your dashboard:

1. Go to "Campaigns" → "Rebooking Reminders"
2. Set trigger: "Client hasn't visited in X weeks"
3. For hair salons: 5-6 weeks
4. For nail salons: 3-4 weeks
5. For barber shops: 4-5 weeks
6. Write message: "Time for a trim? You're X stamps away from free! Book now"
7. Save

Lokaly now automatically sends personalised reminders. You literally never have to think about it again.

Real Salon Results

Want detailed salon case studies? Visit our case studies page

Compare Lokaly to Other Salon Loyalty Apps

Why Stamp Cards Work for Salons

Complex points systems:

• "You earned 4.7 stars on this visit"
• Confusing: "How many points for a free cut?"
• Impersonal numbers

Stamp cards:

• Visual progress: 6/10 stamps filled
• Clear goal: "4 more visits for free treatment"
• Familiar format clients understand
• Personal: Stylist interaction at each stamp

Research shows: Salon clients prefer stamp cards to points systems 4:1. They're visual, simple, and feel more personal.

That's why Lokaly focuses on stamp cards for salons. It matches how your clients think.

Frequently Asked Questions